Cost Effective SEO for a Small Business
Small business owners know all about the value of every single penny when it comes to spending cash on their marketing. With that in mind, you’re probably on the lookout for the most cost effective SEO solutions for your small business.
Luckily for you, planning, creating and implementing an amazing SEO strategy for your small business doesn’t have to cost the world. When you know how, you can create a watertight plan for next to nothing and also enjoy a very rewarding return on investment too.
What are the most cost effective SEO solutions for small businesses?
When we're looking for the most cost effective SEO options for a small business, we're searching for something that's not going to blow the bank, and something that will offer a great return on investment (ROI).
In this situation, we want a solution that will help to boost the SEO health of your website and improve the incoming traffic. Once that's done, you'll start to sell more of your product.
As a small business, you'll know how important every penny is, so we're looking for something that delivers results, with minimal cost.
We’ve lined up the most cost effective SEO solutions for a small business to consider in order of cheapest and most rewarding, to the choices that might leave you more out of pocket than you’d like. Check it out.
1. Do it yourself
It may sound daunting, but the do it yourself method is by far the most cost effective and will provide the highest ROI for a small business. And with the right knowledge, you’ll quickly get to grips with the technical side of things and create a website that’s beautifully optimised to maximise your business.
The SEO agencies out there will tell you that doing it yourself will be too technical - but it's really not. If you're starting a fresh site or your website is quite small (we're talking 10s of pages rather than 100s), then it's completely doable, SEO expert or not. You just need to know the best practises of creating a website and your content, and there's nothing stopping you.
To sweeten the deal, the only thing you’ll need to spend cash on with this option is an online course. By investing in your own skills here, you can implement the most important SEO factors you website needs, and you’ll be investing in the long-term too. Rather than hiring someone to work on your SEO now, then six months down the line having to hire them out again, you’ll have the knowledge and skills to continually maintain and even improve your SEO performance.
From there, you’ll simply have to put in your own time and a bit of hard work and things should start improving.
On top of all this, online courses are convenient too. There’s no back and forth with agencies, or trying to understand jargon. By empowering yourself and building the skills yourself, you put yourself in the driving seat and know exactly what needs to be done and do it at your own pace.
2. Address ad-hoc issues
Our second option for the most cost effective SEO solutions for small businesses is addressing ad-hoc issues. This is still on the cheaper end of the spectrum, as you might only have to pay for a couple of things here and there, which is better if you don’t have a huge amount of cash to spend early on.
However, by hiring a freelancer or a specialist out for ad-hoc issues, this can be expensive in the long run. By continually dealing with SEO issues as they arise, rather than creating a watertight strategy from day one, you could end up spending a lot more than you’d originally intended. Those fees can stack up pretty quickly.
So, while this may seem like a good option in the short term, it can quite quickly become a drain on your resources, and may not fix all the SEO problems you need to address.
3. Hire an SEO agency
This is the least cost effective SEO solution for a small business on our list. If you’re a large company with a big marketing budget, then hiring out a full service agency is often a no-brainer, but for a small business, that’s often not a possibility.
When it comes to ROI, which is hugely important to any small business, you won’t be getting the most for your money from an agency. Namely because the fees are likely to cost thousands of pounds, which just isn’t necessary for a small business.
Everything that needs to be done for a small businesses website can be done yourself and doesn’t require the services of an agency. Instead, check out our comprehensive online courses and you’ll be shocked and happily surprised how much can be done yourself, and how effective it can be too.
Get In touch to see how Harry Smith Marketing can fit into your marketing strategy