TikTok has become one of the most popular social media platforms in the world. With over 1 billion monthly active users, it has become a marketing goldmine for businesses of all sizes.
According to a report from Hootsuite, 90% of TikTok users access the platform daily, with the average user spending 52 minutes per day on the app. These impressive statistics make TikTok a prime platform for businesses to reach their target audience.
Businesses are taking notice of TikTok's popularity and are beginning to incorporate the platform into their marketing strategies. Many brands have already experienced success using TikTok to promote their products or services. For example, the fashion brand Guess partnered with TikTok influencers to create a dance challenge that resulted in over 50 million views and a 14% increase in online sales.
TikTok Ads is the platform's advertising feature that allows businesses to reach a larger audience and increase their exposure. In this blog post, we will go over how businesses can use TikTok Ads to grow their exposure, step-by-step guide to creating TikTok Ads, and the benefits and drawbacks of using TikTok Ads compared to Meta Ads or Google PPC Ads.
How businesses can use TikTok Ads to grow their exposure
TikTok Ads is a powerful tool that businesses can use to increase their exposure and reach a wider audience. By using TikTok Ads, businesses can target specific demographics, interests, and behaviors to ensure that their ads are seen by the right people.
Here are a few ways businesses can use TikTok Ads to grow their exposure:
Build brand awareness: TikTok Ads can help businesses reach a larger audience and build brand awareness. By creating engaging and entertaining ads, businesses can capture the attention of users and increase their exposure.
Drive website traffic: TikTok Ads can be used to drive traffic to a business's website. By creating ads that promote a specific product or service, businesses can direct users to their website to learn more or make a purchase.
Generate leads: TikTok Ads can be used to generate leads for businesses. By creating ads that encourage users to sign up for a newsletter or fill out a form, businesses can collect user information and build their email list.
Increase sales: TikTok Ads can be used to increase sales for businesses. By creating ads that promote a sale or discount, businesses can encourage users to make a purchase and increase their revenue.
Step-by-step guide to creating TikTok Ads
Creating TikTok Ads is a straightforward process that can be completed in a few simple steps. Here is a step-by-step guide to creating TikTok Ads:
Step 1: Create a TikTok Ads account To create TikTok Ads, businesses must first create a TikTok Ads account. This can be done by visiting the TikTok Ads website and following the instructions to create an account.
Step 2: Choose an ad objective The next step is to choose an ad objective. TikTok Ads offers several ad objectives, including app installs, website clicks, and video views.
Step 3: Define your target audience Once the ad objective has been chosen, businesses can define their target audience. TikTok Ads allows businesses to target specific demographics, interests, and behaviors to ensure that their ads are seen by the right people.
Step 4: Create the ad The next step is to create the ad. TikTok Ads offers several ad formats, including in-feed ads, branded hashtag challenges, and brand takeover ads. Businesses can choose the ad format that best suits their goals and create an ad that is engaging and entertaining.
Step 5: Set the budget and schedule The final step is to set the budget and schedule for the ad. Businesses can choose how much they want to spend on the ad and when they want the ad to run. TikTok Ads offers a variety of budgeting options, including a daily budget or a total budget for the campaign.
Benefits and drawbacks of using TikTok Ads
There are several benefits to using TikTok Ads as a marketing tool. Firstly, TikTok Ads offers businesses the opportunity to reach a large and engaged audience. With over 1 billion monthly active users, TikTok has a massive reach that can help businesses increase their exposure and grow their brand.
Secondly, TikTok Ads allows businesses to target specific demographics, interests, and behaviors. This targeting feature ensures that ads are seen by the right people, which can increase the effectiveness of the campaign. Thirdly, TikTok Ads offers a variety of ad formats that can help businesses create engaging and entertaining ads that capture the attention of users.
However, there are also some drawbacks to using TikTok Ads. Firstly, the platform is still relatively new, and businesses may not be familiar with how to use it effectively. However, TikTok Ads may not be suitable for all businesses, as some industries may not resonate with the platform's young demographic. TikTok Ads also may not offer the same level of targeting and optimization features as other advertising platforms like Google Ads or Facebook Ads.
TikTok Ads vs Meta Ads vs Google PPC Ads
Meta Ads (formerly known as Facebook Ads) and Google PPC Ads are two of the most popular advertising platforms. These platforms offer several benefits, including extensive targeting options, optimization features, and a large user base. However, when compared to TikTok Ads, there are some differences.
Meta Ads is known for its extensive targeting options, which can help businesses reach a highly specific audience. However, TikTok Ads also offers targeting options that can be tailored to specific demographics, interests, and behaviors. TikTok Ads may be more suitable for businesses that want to reach a younger audience, as the platform's user base is primarily made up of Gen Z and Millennials.
Google PPC Ads, on the other hand, is known for its powerful optimization features. Google Ads uses machine learning algorithms to optimize campaigns and ensure that ads are shown to the right people at the right time. However, TikTok Ads also offers optimization features that can help businesses maximize their ad performance. TikTok Ads uses a bidding system that ensures that ads are shown to the right audience at the right time.
In summary, TikTok Ads can offer businesses a unique opportunity to reach a younger demographic and increase their exposure. While there may be some drawbacks to using TikTok Ads, businesses can create engaging and entertaining ads that capture the attention of users. When compared to Meta Ads and Google PPC Ads, TikTok Ads may offer a more targeted approach to advertising that can help businesses achieve their marketing goals.
Should My Business Use TikTok Ads?
TikTok Ads is a powerful tool that businesses can use to grow their exposure and reach a wider audience. By using TikTok Ads, businesses can build brand awareness, drive website traffic, generate leads, and increase sales.
Creating TikTok Ads is a straightforward process that can be completed in a few simple steps. While there may be some drawbacks to using TikTok Ads, businesses can create engaging and entertaining ads that capture the attention of users. Ultimately, TikTok Ads can offer businesses a unique opportunity to reach a younger demographic and achieve their social media marketing goals.