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Why Businesses Are Turning To Online Learning?

In recent years, the world has witnessed a significant shift towards businesses selling online learning. This trend has been fuelled by the growing demand for convenient and affordable education, as well as advancements in technology that have made it easier to deliver high-quality learning experiences remotely.

Small businesses have not been left behind in this trend, with many turning to selling online learning as a key form of custom.

Why Turn To Selling Online Learning?

There are a few key reasons why small businesses are embracing online learning:

Increased Access to Customers

The internet has made it possible for small businesses to reach customers in different parts of the world. With online learning, small businesses can leverage the internet to offer their services to a wider audience, which would have been difficult to reach using traditional brick-and-mortar methods.

Local businesses can now go global with the right platform and niche.

Lower Overheads

Online learning eliminates the need for physical classroom space and other associated expenses such as rent, utilities, and furniture. This significantly reduces the overhead costs associated with traditional teaching methods. As a result, small businesses can offer their services at a lower cost, which attracts more customers.

Sometimes this is literally just paying for a website or learning platform and that is it!


Online learning offers flexibility to both the small business and the customer. The business can offer courses at any time, and the customer can access the content from anywhere. This makes it possible for customers to learn at their own pace and convenience, which is a major selling point.

This flexibility means that businesses have an incredibly scalable business model which isn't defined around physical activities.

Personalized Learning

Online learning allows small businesses to customise their courses to meet the specific needs of their customers. This means that customers can learn at their own pace and focus on topics that are most relevant to them. This personalised approach to learning is highly valued by customers, and it sets small businesses apart from larger institutions.


Selling online learning allows small businesses to diversify their income streams. This is particularly important in today's uncertain economic environment where businesses need to be able to adapt quickly to changing market conditions. By offering online learning, small businesses can supplement their traditional revenue streams and reduce their reliance on a single source of income.


Online learning is highly scalable, which means that small businesses can easily expand their offerings as their customer base grows. This scalability also allows small businesses to keep their costs under control, as they can add new courses and content without incurring significant additional expenses.

Case Study - Copper Spoon Courses

Copper Spoon Cakery was started back in 2017 by Alice Pearson as her Cake Blog grew and she had more and more requests for wedding, birthday and occasion cakes. Her business grew and grew so much to where she had a bakery and cake shop in Ilkley, West Yorkshire.

Her shift focussed when she decided to scale back the business and start teaching aspiring cake bakers and decorators through her range of online cake decorating courses.

This avenue of income means that Copper Spoon Cakery can grow whilst also providing a steady stream of new customers. Copper Spoon Cake Courses also provide downloadable recipes, a free Cake Tool Guide, Cake Decorating Basics Course and a Cake Decorating Masterclass.

Why you should consider an online learning business?

Selling online learning has become a key form of custom for small businesses due to its numerous advantages. By offering online learning, small businesses can reach a wider audience, reduce their overhead costs, offer personalized learning, diversify their income streams, and scale their business. As more and more people embrace online learning, small businesses that fail to adapt risk being left behind.


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